NPCC products have been found to be effective functional additives/fillers in plastics, paper, paint, ink, rubber, and many other industries. It can partially replace TiO 2 in many applications, while maintaining the desired functionality properties of TiO 2, such as the hiding power, whiteness and finish. In other applications, NPCC can be used as a partial or complete replacement of conventional fillers - such as fumed silica, carbon black (thermal or normal), etc. in order to improve on the physical and mechanical properties of the product. NPCC products with various surface-modifications are also available to promote smooth integration and compatibility of the NPCC nano-particles into the formulation of your products